How does social media impact SEO?

While social media does not directly influence rankings, it plays a crucial role in SEO by driving traffic, increasing brand visibility, and fostering engagement. Sharing high-quality content on platforms like Facebook, LinkedIn, and Twitter can generate more visits and backlinks to your website. Social signals, such as shares and comments, indicate content relevance, potentially leading to more organic search traffic. Consistently posting and engaging with your audience can strengthen your online presence and support your SEO strategy.