Step 1: Your Project
Tell us about your organization and what you're looking for. This helps us understand your goals before we get into design specifics.
A few sentences is great. What problem does this site solve?
Step 2: Design Direction
These five sliders capture the overall feel of your site. There are no wrong answers - just move each slider to where it feels right for your brand. We use these to guide every design decision from fonts to animation.
Voice
1 = Quiet (light weights, muted palette, generous whitespace) --- 5 = Bold (heavy weights, saturated palette, assertive contrast)
Warmth
1 = Cool (blue-gray neutrals, geometric type, sharp corners) --- 5 = Warm (earth tones, serif or rounded type, soft corners)
Density
1 = Sparse (few elements, large margins, breathing room) --- 5 = Rich (many elements, tight spacing, content-packed)
Motion
1 = Still (no animation, static backgrounds) --- 5 = Kinetic (scroll effects, parallax, entrance animations, hover transforms)
Formality
1 = Casual (rounded type, playful colors, asymmetric layouts) --- 5 = Formal (serif headings, symmetric grids, restrained palette)
These don't need to be in your industry - we're looking at the feel, not the content.
Step 3: Colors and Typography
Colors and fonts set the personality of your site. If you have existing brand colors, we'll build from those. If not, we'll create a palette that matches your design direction.
Typography
The right fonts reinforce your brand's personality. Choose the style that feels closest to the impression you want to make.
Step 4: Content and Features
Help us understand the scope of your site. Check all pages and features you need - you can always add more later, but this gives us a solid starting point.
Mention any existing site, documents, or materials we should know about.
Step 5: Final Details
Almost done! A few last preferences and any final thoughts before you submit.
Animation Level
1 = Minimal (clean, fast, no animation) --- 5 = Dynamic (scroll effects, parallax, entrance animations)
No detail is too small. This is your chance to tell us anything we haven't asked about.