What should I consider when selecting a domain name?

Your domain name is a crucial part of your brand identity and should be easy to remember, type, and spell. Keep it short, avoid hyphens and numbers, and use keywords relevant to your business if possible. A .com extension is generally preferred for credibility, but industry-specific TLDs (like .tech, .store, or .agency) can work well too. Check domain availability and secure social media handles to maintain brand consistency. It’s also wise to purchase variations of your domain to prevent competitors from using similar names.