What role do images and videos play in website UX?

Images and videos enhance user engagement, improve information retention, and make content more visually appealing. Benefits include:

– Faster Understanding: Visuals help users grasp concepts quickly.
– Stronger Emotional Connection: High-quality images and videos can build trust and brand identity.
– SEO Benefits: Optimized images and videos can improve rankings in search results.
– Increased Engagement: Pages with multimedia content often lead to longer time spent on the site.

However, be mindful of file sizes—large media files can slow down your site if not properly optimized.