What is the difference between on-page and off-page SEO?
On-page SEO refers to optimizations made directly on your website, such as content improvements, keyword usage, and technical enhancements. Off-page SEO involves external factors that impact rankings, primarily backlinks from other websites, social media presence, and online reputation. Both are crucial for strong SEO performance, with on-page SEO ensuring your content is valuable and off-page SEO building credibility and authority.
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