What is SEO and why is it important?

Search Engine Optimization (SEO) is the process of optimizing your website to improve its visibility in search engine results. SEO is important because higher rankings mean more organic (free) traffic, leading to more leads, sales, and brand awareness. Good SEO includes keyword optimization, fast website speed, high-quality content, backlinks, and mobile-friendliness. Without SEO, your website may struggle to attract visitors from search engines like Google.