What is Google Tag Manager, and why should I use it?

Google Tag Manager (GTM) is a free tool that simplifies managing and deploying marketing tags (e.g., Google Analytics, Facebook Pixel, tracking scripts) without modifying website code. Benefits include:

– Easier Tracking Implementation: Add or update tracking codes without editing site files.
– Faster Website Performance: GTM loads scripts asynchronously, reducing page load delays.
– Centralized Tag Management: Control all tracking scripts from a single dashboard.
– Advanced Event Tracking: Easily track clicks, form submissions, and video engagement.