What is a call-to-action (CTA), and why is it important?
A call-to-action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter, booking a consultation, or making a purchase. Effective CTAs:
– Are Clear & Direct: Use action words like ‘Get Started’ or ‘Download Now.’
– Stand Out Visually: Use contrasting colors and buttons to draw attention.
– Create Urgency: Phrases like ‘Limited Time Offer’ or ‘Sign Up Today’ encourage immediate action.
Well-placed CTAs guide users through the website and help improve conversions.
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