What are UTM parameters, and how do they help track traffic?

UTM (Urchin Tracking Module) parameters are tags added to URLs to track the effectiveness of marketing campaigns. Common UTM parameters include:

– utm_source: Identifies the traffic source (Google, Facebook, newsletter, etc.).
– utm_medium: Specifies the marketing medium (CPC, email, social, etc.).
– utm_campaign: Labels the specific campaign name.
– utm_term: Tracks paid keywords.
– utm_content: Differentiates variations within an ad.

Use Google’s Campaign URL Builder to create UTM-tagged links and analyze results in Google Analytics.