What are the key metrics to track in Google Analytics?

Google Analytics provides numerous metrics, but key ones to track include:

– Traffic Sources: Understand where visitors come from (organic search, social media, referrals, paid ads, etc.).
– Bounce Rate: Measures how many visitors leave after viewing only one page; a high bounce rate may indicate poor UX or irrelevant content.
– Average Session Duration: Shows how long users stay on your site, indicating engagement levels.
– Conversion Rate: Tracks how many visitors complete a desired action (purchases, form submissions, sign-ups).
– Pages per Session: Helps determine if users are exploring multiple pages or leaving quickly.
– Exit Pages: Identifies where users are dropping off so you can improve those pages.