What are the best practices for writing website copy?

Great website copy should be concise, persuasive, and aligned with your audience’s needs. Best practices include:

– Speak Directly to the User: Use ‘you’ and ‘your’ to make the content feel personal.
– Keep Sentences & Paragraphs Short: Make content easy to digest.
– Use a Conversational Tone: Avoid overly technical or robotic language.
– Highlight Benefits, Not Just Features: Show how your service or product solves problems.
– Incorporate Social Proof: Testimonials and case studies build trust and credibility.
– Optimize for SEO: Use natural keywords and write compelling meta descriptions.