How do I track user behavior on my website?

Understanding user behavior helps improve user experience and conversions. Use these tools:

– Google Analytics: Tracks page views, bounce rates, and engagement time.
– Heatmaps (Hotjar, Crazy Egg): Show where users click, scroll, and spend the most time.
– Session Recordings: Replay user interactions to see how visitors navigate your site.
– A/B Testing (Google Optimize, Optimizely): Compare different versions of a page to see what works best.
Tracking user behavior helps identify usability issues and optimize website performance.