Why is user experience (UX) important for my website?

User experience (UX) determines how easy and enjoyable it is for visitors to interact with your website. Good UX leads to:

– Higher Engagement: Users stay longer when they can easily find what they need.
– Increased Conversions: A seamless UX makes it easier for visitors to take desired actions.
– Lower Bounce Rates: A well-designed UX prevents users from leaving your site prematurely.
– Better SEO Performance: Search engines favor websites with positive user signals like longer dwell time.

Improving UX involves fast load times, simple navigation, clear content, and a mobile-friendly design.