What are backlinks, and why are they important?

Backlinks are links from other websites pointing to your site. They are important because search engines see them as a vote of confidence, indicating that your content is valuable. High-quality backlinks from authoritative websites help improve your rankings, boost domain authority, and drive referral traffic. However, not all backlinks are beneficial—spammy or low-quality links can harm your SEO, so it’s important to focus on earning links naturally through quality content and outreach strategies.

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