Should I invest in paid advertising or organic SEO?

Both paid advertising (PPC) and organic SEO have their benefits, and the right approach depends on your goals.

– Paid Ads (Google Ads, Facebook Ads, etc.): Provide immediate traffic and visibility but require ongoing budget.
– Organic SEO: Delivers long-term, sustainable traffic but takes time to build results.

A balanced approach often works best—using paid ads for quick wins while simultaneously building long-term organic rankings through SEO efforts. Combining both strategies can maximize reach and ROI.