How do I ensure my website aligns with my business goals?

To ensure your website aligns with business goals, start by defining key performance indicators (KPIs) such as traffic, conversion rates, or lead generation. Structure your website with a clear user journey, leading visitors to take the desired actions (e.g., filling out a contact form, making a purchase, signing up for a newsletter). Use strong calls-to-action (CTAs), intuitive navigation, and valuable content tailored to your target audience. A well-structured website should also integrate with business tools like CRM software, analytics, and email marketing platforms to track and optimize performance.